"We were able to apply many of our environmental branding principles to make this new concept feel like a home run."
Developed in conjunction with our client’s very talented branding and visual identity team, 1ST RND is a bold, contemporary take on your favorite neighborhood sports bar. Larger-than-life graphics, a unique collection of memorabilia, screens for every sport, and a live score ticker make this concept a game-day destination. A menu full of burgers an extensive beer selection, highlighted by a stacked keg display, complete 1ST RND’s natural hat trick environment.
"We were able to apply many of our environmental branding principles to make this new concept feel like a home run."