1ST RND

A Hat Trick of Burgers, Beer & Sports

Developed in conjunction with our client’s very talented branding and visual identity team, 1ST RND is a bold, contemporary take on your favorite neighborhood sports bar. Larger-than-life graphics, a unique collection of memorabilia, screens for every sport, and a live score ticker make this concept a game-day destination. A menu full of burgers an extensive beer selection, highlighted by a stacked keg display, complete 1ST RND’s natural hat trick environment.

"We were able to apply many of our environmental branding principles to make this new concept feel like a home run."

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