Press’d Sandwich Shop

We thrive on partnering with clients who are passionate and driven—especially when their mission is as deliciously clear as bringing a better sandwich experience to Edmonton. Guided by the core value of “freshness,” we designed a bright, open, and welcoming environment that mirrors the crisp, vibrant quality of the sandwiches themselves. Clean, sleek surfaces paired with energetic pops of green create a lively atmosphere that instantly communicates the brand’s commitment to freshness and quality across all 11 of their locations. The design not only enhances the customer experience but also reinforces the brand’s identity at every touchpoint.

A crucial element of the design was environmental branding, which we used to immerse visitors in the story behind the food. Large-scale product and lifestyle images were thoughtfully applied throughout the spaces, transforming each location into a fully realized 3D experience that engages customers visually and emotionally. This strategic use of imagery brings the brand to life, fostering a strong connection between the product, the environment, and the community. The result is a cohesive and memorable space that stands out in Edmonton’s vibrant food scene, perfectly complementing the mission to serve the freshest sandwiches around